Programme

How to enter the German market successfully

Join us for an insightful and practical webinar with Rainer Witzgall, a renowned cybersecurity expert and security evangelist with over 15 years of experience in the industry. This webinar is designed for cybersecurity startups looking to establish and scale their operations in Germany. Rainer will share his extensive knowledge and expertise on navigating the German market, leveraging key opportunities, and overcoming common challenges.

Participants will gain a deep understanding of the cybersecurity landscape in Germany, learn effective strategies for market entry, and discover the critical success factors for growth. One of the highlights will be understanding the importance of attending the ITSA fair in Nürnberg, a premier event for cybersecurity professionals. Don't miss this opportunity to learn from one of the industry's leading figures and position your startup for success in Germany.

Webinar Agenda

Welcome and Introduction (5 minutes)

• Introduction to the webinar
• Brief overview of the speaker, Rainer Witzgall

Understanding the German Cybersecurity Market (10 minutes)

• Overview of the current cybersecurity landscape in Germany
• Key trends and opportunities for startups

Strategies for Market Entry (10 minutes)

• Identifying target customers and key stakeholders
• Effective marketing and sales strategies
• Navigating regulatory and compliance requirements

Scaling Your Operations (10 minutes)

• Building a robust local presence
• Establishing partnerships and alliances
• Leveraging local talent and resources

Importance of ITSA Fair in Nürnberg (5 minutes)

• Overview of the ITSA fair and its significance in the cybersecurity industry
• Networking opportunities and potential partnerships
• How attending ITSA can boost your market presence and growth

Q&A Session (20 minutes)

• Open floor for participants to ask questions
• Interactive discussion with Rainer Witzgall

Closing Remarks (5 minutes)

• Summary of key points
• Final thoughts and encouragement to attend ITSA fair
• Thank you note and contact information for further queries

Join us to gain actionable insights and practical advice to scale your cybersecurity startup successfully in Germany. Register now to secure your spot!

Intervenants

• Rainer Witzgall, Cybersecurity Expert & Security Evangelist